When the invitation to attend Moda’s open house arrived, we knew we had our destination. Two blissful days drooling over some of our favorite fabric lines, meeting designers and hanging out with others in the industry who understand some of the joys and struggles of this wonderful industry. The fact that it took place in Dallas Texas was just the icing on the cake. A land where we can eat beef without fear of disapproving looks from well meaning vegans! We blew kisses to the husbands, hopped on the plane and away we went.
We have visited a couple of warehouses for different companies, so we kind of knew what to expect. (we thought.) Usually, it’s a bit like going to Costco only everything is dedicated to quilting....filled with good stuff, but an industrial setting. Moda’s ware house is not typical.
We walked into a pretty reception area, buzzing with happy woman anticipating the goodies on the other side of the door. Gorgeous, breathtaking quilts are displayed and a friendly woman gave every participant a goody bag filled with gifts of pre-cuts, patterns and threads. So already I am feeling like a spoiled rotten brat and the day hasn’t even officially started. For the next five minutes I acted like a girl and checked out some of the neat outfits people were wearing. On a completely unrelated note, I may need to move to Ohio. They seem to have some awesome clothing stores there.
One of the focuses of Moda’s Open house was to give store owners and others in the business the tools they need to grow their businesses. So while they fed you
scrumptious food, they brought in speakers to show you how to do just that. Pat Sloan gave a great speech on quick and easy ways to increase sales and visibility using facebook and Instagram. Who’s not going to listen to Pat Sloan?
“Would you like to see?” She gives me a big dimpled green. “ I am about to show another group.”
Ok. So I thought the warehouse was heaven. I was incorrect.
The first room off the balcony is a library...featuring every single epic of fabric Moda has ever printed. Then you step into the next room and it’s a quilt store! They had set up what a complete store could look like based on 2000 square feet, showing owners inexpensive props, display ideas, classroom ideas...The only thing missing was my long arm or I would have moved in.
“Go Talk to him!” Mary Lou commands.
“No! I’m a chicken” I respond.
The sisters overhear and one of them grabs Mr. Dunn. I shake his hand and introduce myself. “Hi, I’m Mari from Brownsville. I wrote you a letter asking for a tummy tuck because your fabrics have been making me hungry......” http://blog.modafabrics.com/2015/04/double-dare/
“That was you!” The lady next to him exclaims! “Let me give you a hug!” Turns out it was Carrie from Miss Rosie patterns. She and the sisters had me stand next to Mr. Dunn having my picture taken with a jelly roll of batiks we grabbed from the lady in line next to us that made me hungry for sherbet. There I am, standing next to Mr. Dunn with his arm on my back, fully aware that my back is sticky from sweat and I probably stink. And no...I did not have the brains to ask for a copy of the photo. Mark Dunn turned out to be a throughly delightful gentlemen and we can see why his employees love him. So our long wait in line turned into the highlight of our
After a scrumptious meal of Texas Bar-b-Q with peach cobbler we listened to Mark talk about his passion and love for the quilting industry, and then back to the hotel for the evening.
designers got in on the act! Two or three times I would see one of the sisters helping a customer find fabric.
adventure....More like a retreat than a buying trip. The perfect way to kick off starting our 5th year in business.
Maybe we need to buy more Moda to help bail him out.
On it Mr. Dunn.